The study was conducted in four consumer groups: ‘Price Oriented/Technology Adopters’, ‘Technology Averse’, ‘Benefit Oriented’, and ‘New Technology Rejecters’.
Each consumer group has a distinctive demographic background, which generates deeper insights into the diversified public acceptance of nano-food and GM food.
The results obtained suggests that most consumers will accept nanotechnology or genetic modification technology in their food if it will enhance nutrition or improve safety.
The researchers at North Carolina State University and the University of Minnesota conducted a nationally representative survey of 1,117 U.S. consumers. They asked about their willingness to purchase genetically modified (GM) food and foods containing nanotech and qualifiers such as price, enhanced nutrition, improved taste and improved safety, and whether the food’s production had environmental benefits.